Saturday, September 24, 2011
Bulbs-the new Got Milk?
Why? Well, "To introduce flowering bulbs to a new generation of potential gardeners and
demystify the bulb-growing process, while reminding avid gardeners of the lowmaintenance, returning beauty of bulbs." from Digdropdone.com
These ladies are Marcy, Juliana, and Evelyn and they are excited, (can't you tell!) to share their knwledge in an easy, engaging and entertaining way.
I know these ladies will say things like cauuuute! (cute), I so heart that (I like that alot), and other Valley girl phrases that let you know they are very hip. But they desire to know more and learn more about the complexity of the spring bulb. I guess.
Marcy is a "super mom". Juliana is the "fashionista". Evelyn is the "empty nester". Apparently Evelyn likes to have a little drinky, but couldn't bring herself to part with her velcro curlers.
I am insulted by this campaign.
"Most of the information out there about bulbs is intimidating for the first-time or occasional planter," said Henk Westerhof, a 26-year veteran of the bulb industry and spokesman for the Dig.Drop.Done Foundation,
What??? Really? Am I being obtuse? Isn't target marketing outdated? I don't fit into anyone of those demographics, I don't wear aprons, silk robes or wrap bracelets.
Most insulting is the wrap on my industry magazine that smacks me right in the face.
"Then get ready for a bulb planting frenzy as we excite women with the surprisingly simple beauty of bulbs!"
Feel frenzied, yet? Aren't you inspired to run out with your margarita, (daiquiri?) and start a planting frenzy??
Don't get me wrong, I love my spring bulbs. I have hundreds of them in the ground and on my desk in the kitchen. I order more every year! I am offended by the schtick and schmaltz of The Ladies. They are over the top and none of these ladies look like any of my gardening friends.
My gardening friends are intelligent and witty people, with big hearts and lots of knowledge. Is that so different from your group of friends?
Perhaps I am way off on this one. Perhaps this is what you and your buddies look like and I couldn't be more wrong...
In that case, I am sorry. I have one question-
how do you plant bulbs in a silk robe?